Seattle Parks & Recreation, in partnership with other Washington organizations, hosts a cycling event every year called Bicycle Sunday. The event encourages all kinds of riders to get out on select Sundays from May through September and bike along a closed section of Lake Washington Boulevard.
Seattle Parks & Recreation required a poster and brochure design that would appeal to a broad audience and communicate fun and diversity.
A poster was designed with a diverse range of characters that symbolize northwest fauna and cyclist archetypes. The supplementary brochure provides riders with event details and a map to take with them along the route.